Anita Hutchins

Anje Jordaan

Anje Jordaan - South Africa

Optimization began by creating and improving a business web site, so it would appear on the results page to drive consumers to the business. There are plenty of online resources, industry books, and consulting experts to help you with this. However, this has turned into a larger opportunity recently with the prevalence of Myspace, Facebook, LinkedIn, Twitter, other search engines, etc… A business can create an account with each publisher, manage a profile, and optimize for the purpose of appearing on the search engines. I will just emphasize the management effort, since it can be very time consuming for a business to maintain. You should select your optimization resources wisely and gradually build them out as you learn each application.



Anje Jordaan